Posts Tagged ‘flop’

TMB_632

EDITORIAL: “That’s My Boy: Does the Failure of Two Adam Sandler Flicks in a Row Signal the End of his Box Office Reign?”

Do movie stars still exist? Summer 2012 seems determined to answer that question with a resounding “No”.

Hollywood has long been obsessed with the idea of a box office star – an actor who can reel in a healthy audience to theaters regardless of the quality of their newest picture. With the “guarantee” of a high turnout, stars like Julia Roberts in the 90s and Will Smith in the last decade were able to negotiate not only high salaries but bonus perks including a percentage of the final gross. In an industry with far too many flops, nothing brings executives …