File this one under, “adventures in creative marketing”.
The good people at Bonnaroo are about to reveal the lineup to the 2013 installment of the Manchester, Tennessee based festival. But this year, they’re doing it live. And with Weird Al Yankovic! Yes, Weird Al will be hosting, along with a slew of other musicians and comedians, the Bonnaroo Lineup Announcement Megathon aka B.L.A.M. or #BLAM if you’re on Twitter. So it’s like a telethon, but cool. Also, you won’t be pledging your money to public broadcasting, but instead forking it over to Superfly Presents and AC Entertainment.
But it’s not …

