The stars just keep aligning for young trap producer Baauer.
First his song, “Harlem Shake”, became the sonic framework for a video dance meme, a meme which accelerated in popularity at an unprecedented rate. Then he topped the iTunes Singles chart. Now, to complete his coronation as king beatmaker of the moment, he sits at number 1 on the Billboard Hot 100 chart.
“How is this possible?” you may ask. After all, as popular as his song might be, its URL success hasn’t translated into radio airplay just yet. Well, that doesn’t matter any more.