Future has been gaining a lot of attention for his Honest single “I Won,” and earlier today the track was given the official video treatment.
Directed by Hype Williams, “I Won” blends together sexy women and high gloss performance footage to create a hypnotic accompaniment to Future’s latest love anthem. The majority of the clip plays in black and white, but every so often a splash of color appears to emphasize a few of the harder lines. Yeezus appears as well. You can view the clip below:
I said something similar to this when “I Won” initially found its way online, but I think it’s safe to say we are not going to be able to escape this single for some time. Top 40 has been itching for a love song with enough bass to keep parties going strong, and just like Robin Hood stealing from the rich to help the poor, Future has raided Metro Boomin’s lab of beats to deliver a hit the radio-loving masses have needed for some time.
A stream of Honest is available now. If you like what you hear, be sure to purchase the album when it hits stores this coming Tuesday, April 22.