Lil B, indisputably the rawest and realest rapper alive or dead, now and in perpetuity*, dropped some next level visuals for his track “Giving Up”.
Alright, enough jokes. This is, objectively speaking, a good to great song and music video. It’s a conscious affair colored by the fact that this is still a based affair. We see Lil B, real name Brandon McCartney, standing by the highway holding a sign saying “I FEEL like giving up spare change? $ ” and rapping lines like, “I was shopping Whole Foods/ But that shit ain’t cheap/ So I’m buying cheeseburgers four times a week”.
On the other hand, the beat is incredibly soulful (McCartney continues to prove on “Giving Up” that he has a great ear) and Lil B actually comes off as pretty serious and concerned about some common plights typical of urban living. Finally, a CONTROVERSIAL OPINION alert: Lil B is getting better as a rapper, and he raps pretty well on “Giving Up”.
Watch the visuals for “Giving Up” after the jump.
*Note: Not an editorialization but a statement of proven fact.