We all know that You Only Live Once (#YOLO). The real trick to get paid many, many times.
Drake, likely on a last minute stocking stuffer run, came across some clothing and trinkets earlier this week that bore the inescapable, memeable aphorism that the rapper pushed into the popular lexicon with his hit “The Motto”. So saturated the marketplace has become with his maxim, it appears that Drake might be looking for some royalties.
“Walgreens….you gotta either chill or cut the cheque,” said Drake in response to a display of YOLO flat brimmed hats. “Macy’s…same goes for you,” he later wrote regarding the Charlie Brown and Snoopy shirt seen here. Drake didn’t appear to have any qualms with a St. Maartnes YOLO shot glass though. Understandable; YOLO and shot glasses are a natural pairing, seeing as both are synonymous with good decisions and responsibility.
All that said, Drake’s probably yanking our collective chains a bit here. I’m not sure if you can really copyright and get paid for a catchphrase like YOLO. If you can, I’m sure Drake already has. He’s a smart guy. I mean, he came up with YOLO.
So what’s the biggest takeaway from all this? That Drake spends his holiday breaks trolling though pharmacy asiles and department store racks? That Canadians apparently spell the word ‘check’ all weird like? Nope, it’s that shirt with Snoopy in sunglasses on it basically sums up the state of youth culture circa 2012.